Why Go Pro? Easy…
Our pictures are always shot with the latest professional cameras made by Canon because they have the large lenses, flash units, and the ability to use custom settings we need. These are not point and shoot birthday party cameras. They are the real thing!
With small cameras, you can’t capture the picture you need… period. The lens is too small, the ccd chip is too small to capture the detail, and the flash isn’t large enough to light the area you need to see.
Never mind that the pictures don’t show the property in the right light, actually, there is an even bigger reason for you to use digital magic productions… Your pictures may actually be costing you sales, and listings. Consider this….
When you place a for sale sign in the front yard, the very first people that look at the property are the neighbors. .. and 16% of those neighbors are going to be selling their house in the next 90 days and they just don’t know it yet. Keep in mind that life changes are always happening and because of death, divorce, job transfer, or even a new member to the family, these folks are going to be compelled to call someone. So because you have a listing near them, they may be compelled to call you.
Now if you have taken pictures that are “good enough” and the neighbors that just decided they need to sell don’t like your presentation… guess what, they will absolutely call someone else that has better pictures and marketing. Sorry, but you just lost that listing because “good enough” isn’t really good enough.
The next scenario is similar… Mr & Mrs Buyer are sitting at the kitchen table flipping through listings and they click on your listing and they click off right away because the pictures were “not good enough” for them. They were “good enough” for you, but the buyer didn’t get to see all of the intricate details of the home because the pictures were dark, not formatted properly and too small to see anything. Mr & Mrs Buyer just went to see some other listing that had great pictures, and you just lost that sale… “good enough” just “wasn’t good enough” again.
These two scenarios are very real and we hear about them happening almost daily, and the thing I just don’t understand is why any agent would think that a professional photography package from Digital Magic Productions costs too much when in reality you are willing to bet your entire commission on your pictures because they are “good enough”.
The way I see it, unless you have had some training in photography, and have the right kind of gear to take the pictures with, you should leave this job to the professionals. In the long run, we’ll help you make your sale happen.
For more information see our website at www.DigitalMagicPro.com and to post your tour packages go to www.ProHomeSites.com .
Showing posts with label property movies. Show all posts
Showing posts with label property movies. Show all posts
Tuesday, December 21, 2010
Thursday, July 2, 2009
How are we different from other photography companies?
I’m often asked what makes us different from the other companies that provide photography for real estate listings, and the answer is not as easy as you may think. We are a very different company!
We’re very different from any other company providing photography services for real estate and I’ll try to summarize for you.
1) We write all of the software for our property websites from scratch. We have our own in-house programmers and tour producers to insure that our photography and presentation is the best it can be.
2) We operate all of our own servers in-house. In fact, the server bays are not more than 20 feet from where I am writing this article. We have our own dedicated high speed connections, and we are completely managed internally with multi layered redundancy to assure you that your property websites will reach the target audience.
3) Every virtual tour and photography package is a separate website for the property. All of the other companies produce “templates” for their products and have no control over what changes can be made to their products. We have the ability to change, or fix problems in just a matter of minutes. We have total control of our products and how to help make your presentation better.
4) Our pictures are larger! Not only do we take larger pictures, but we display them at a much larger size than any other provider. Plus we display the picture in multiple formats so just about every viewer to your property can see them.
5) Our property websites are 100% mobile web enabled. That means that when you want to see your pictures from a web-enabled cell phone, you can. You can see the pictures, movies, property data, maps, brochures… everything from your cell phone. The only feature you can’t see is the virtual tours. They still require more memory than the phones currently have. But then again, we are the only company that gives you all of these features with our standard product. The others have to show you their products in a very basic format with very small pictures and in one case, the provider can only show you one picture.
6) We use only the latest Canon cameras lenses. Why? Because the Canon 50D is the highest rated camera in its category. It features a much higher dynamic color range than other cameras and it has one of the highest pixel counts in the industry. The Canon lens systems also provide us with the widest view possible and these lenses have no distortion that is so common with other brands.
The and virtual tour lens is a very special lens produced by Coastal Optics and gives us the ability to have “real” virtual tours that go from ceiling to floor, 360 degrees in all directions. It may not sound like much, but we deliver the largest tours found anywhere with this setup. True HD tours that shows the entire room, not just a distorted bit of the wall where the camera is pointed.
Finally, our tours can zoom in, or out and can be controlled with your computer mouse so yo don’t get the fast spinning distorted images that are so common.
7) We also offer movies and tours and photography on the same property website. We build all of our own movies in house and they can be downloaded, shared, and even uploaded to YouTube and the other movie sites. But we do this all from each property website, so everytime someone sees your property, they can view all of the features you paid for.
8) For those that want to do their own photography and movies, we also have a matching product called ProHomeSites.com. (www.ProHomeSites.com) This neat little product is actually more advanced than the websites we produce for our professional photography.
ProHomeSites.com has all of the same features as Digital Magic, but you do all the work. You can load your own photography, virtual tours, movies, and post them to our never ending distribution list.
Even more exciting is the fact that the websites can be used for pre-listing packages, hosting your marketing movies, rental properties, commercial properties, and your are only limited by your needs to be creative in your marketing. You can even change the color scheme to help in your personal branding. Oh yes…. Did I mention that we wrote this software too?
And you can still get us to go out and take pictures for you and then post them to your custom property site!
Ok…. I think that pretty much tells the story of how we are different from the rest. We actually believe in what we are doing, and we are very different from the other companies out there competing for your business. Next time you need a website or photography for your listing, give us a call. We are here to support your marketing needs.
If you have any questions, just give us a call at 303-797-774 and we can answer your questions.
Thanks for your time and I look forward to hearing from you.
Mike MacKillip, CEO
Digital Magic Productions, Inc.
We’re very different from any other company providing photography services for real estate and I’ll try to summarize for you.
1) We write all of the software for our property websites from scratch. We have our own in-house programmers and tour producers to insure that our photography and presentation is the best it can be.
2) We operate all of our own servers in-house. In fact, the server bays are not more than 20 feet from where I am writing this article. We have our own dedicated high speed connections, and we are completely managed internally with multi layered redundancy to assure you that your property websites will reach the target audience.
3) Every virtual tour and photography package is a separate website for the property. All of the other companies produce “templates” for their products and have no control over what changes can be made to their products. We have the ability to change, or fix problems in just a matter of minutes. We have total control of our products and how to help make your presentation better.
4) Our pictures are larger! Not only do we take larger pictures, but we display them at a much larger size than any other provider. Plus we display the picture in multiple formats so just about every viewer to your property can see them.
5) Our property websites are 100% mobile web enabled. That means that when you want to see your pictures from a web-enabled cell phone, you can. You can see the pictures, movies, property data, maps, brochures… everything from your cell phone. The only feature you can’t see is the virtual tours. They still require more memory than the phones currently have. But then again, we are the only company that gives you all of these features with our standard product. The others have to show you their products in a very basic format with very small pictures and in one case, the provider can only show you one picture.
6) We use only the latest Canon cameras lenses. Why? Because the Canon 50D is the highest rated camera in its category. It features a much higher dynamic color range than other cameras and it has one of the highest pixel counts in the industry. The Canon lens systems also provide us with the widest view possible and these lenses have no distortion that is so common with other brands.
The and virtual tour lens is a very special lens produced by Coastal Optics and gives us the ability to have “real” virtual tours that go from ceiling to floor, 360 degrees in all directions. It may not sound like much, but we deliver the largest tours found anywhere with this setup. True HD tours that shows the entire room, not just a distorted bit of the wall where the camera is pointed.
Finally, our tours can zoom in, or out and can be controlled with your computer mouse so yo don’t get the fast spinning distorted images that are so common.
7) We also offer movies and tours and photography on the same property website. We build all of our own movies in house and they can be downloaded, shared, and even uploaded to YouTube and the other movie sites. But we do this all from each property website, so everytime someone sees your property, they can view all of the features you paid for.
8) For those that want to do their own photography and movies, we also have a matching product called ProHomeSites.com. (www.ProHomeSites.com) This neat little product is actually more advanced than the websites we produce for our professional photography.
ProHomeSites.com has all of the same features as Digital Magic, but you do all the work. You can load your own photography, virtual tours, movies, and post them to our never ending distribution list.
Even more exciting is the fact that the websites can be used for pre-listing packages, hosting your marketing movies, rental properties, commercial properties, and your are only limited by your needs to be creative in your marketing. You can even change the color scheme to help in your personal branding. Oh yes…. Did I mention that we wrote this software too?
And you can still get us to go out and take pictures for you and then post them to your custom property site!
Ok…. I think that pretty much tells the story of how we are different from the rest. We actually believe in what we are doing, and we are very different from the other companies out there competing for your business. Next time you need a website or photography for your listing, give us a call. We are here to support your marketing needs.
If you have any questions, just give us a call at 303-797-774 and we can answer your questions.
Thanks for your time and I look forward to hearing from you.
Mike MacKillip, CEO
Digital Magic Productions, Inc.
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