How are we different from other photography companies?

I’m often asked what makes us different from the other companies that provide photography for real estate listings, and the answer is not as easy as you may think. We are a very different company!
We’re very different from any other company providing photography services for real estate and I’ll try to summarize for you.
1) We write all of the software for our property websites from scratch. We have our own in-house programmers and tour producers to insure that our photography and presentation is the best it can be.
2) We operate all of our own servers in-house. In fact, the server bays are not more than 20 feet from where I am writing this article. We have our own dedicated high speed connections, and we are completely managed internally with multi layered redundancy to assure you that your property websites will reach the target audience.
3) Every virtual tour and photography package is a separate website for the property. All of the other companies produce “templates” for their products and have no control over what changes can be made to their products. We have the ability to change, or fix problems in just a matter of minutes. We have total control of our products and how to help make your presentation better.
4) Our pictures are larger! Not only do we take larger pictures, but we display them at a much larger size than any other provider. Plus we display the picture in multiple formats so just about every viewer to your property can see them.
5) Our property websites are 100% mobile web enabled. That means that when you want to see your pictures from a web-enabled cell phone, you can. You can see the pictures, movies, property data, maps, brochures… everything from your cell phone. The only feature you can’t see is the virtual tours. They still require more memory than the phones currently have. But then again, we are the only company that gives you all of these features with our standard product. The others have to show you their products in a very basic format with very small pictures and in one case, the provider can only show you one picture.
6) We use only the latest Canon cameras lenses. Why? Because the Canon 50D is the highest rated camera in its category. It features a much higher dynamic color range than other cameras and it has one of the highest pixel counts in the industry. The Canon lens systems also provide us with the widest view possible and these lenses have no distortion that is so common with other brands.

The and virtual tour lens is a very special lens produced by Coastal Optics and gives us the ability to have “real” virtual tours that go from ceiling to floor, 360 degrees in all directions. It may not sound like much, but we deliver the largest tours found anywhere with this setup. True HD tours that shows the entire room, not just a distorted bit of the wall where the camera is pointed.

Finally, our tours can zoom in, or out and can be controlled with your computer mouse so yo don’t get the fast spinning distorted images that are so common.
7) We also offer movies and tours and photography on the same property website. We build all of our own movies in house and they can be downloaded, shared, and even uploaded to YouTube and the other movie sites. But we do this all from each property website, so everytime someone sees your property, they can view all of the features you paid for.
8) For those that want to do their own photography and movies, we also have a matching product called ProHomeSites.com. (www.ProHomeSites.com) This neat little product is actually more advanced than the websites we produce for our professional photography.

ProHomeSites.com has all of the same features as Digital Magic, but you do all the work. You can load your own photography, virtual tours, movies, and post them to our never ending distribution list.

Even more exciting is the fact that the websites can be used for pre-listing packages, hosting your marketing movies, rental properties, commercial properties, and your are only limited by your needs to be creative in your marketing. You can even change the color scheme to help in your personal branding. Oh yes…. Did I mention that we wrote this software too?

And you can still get us to go out and take pictures for you and then post them to your custom property site!

Ok…. I think that pretty much tells the story of how we are different from the rest. We actually believe in what we are doing, and we are very different from the other companies out there competing for your business. Next time you need a website or photography for your listing, give us a call. We are here to support your marketing needs.

If you have any questions, just give us a call at 303-797-774 and we can answer your questions.
Thanks for your time and I look forward to hearing from you.

Mike MacKillip, CEO
Digital Magic Productions, Inc.