The Real Real Reason for Professional Pictures

Why Go Pro? Easy…
Our pictures are always shot with the latest professional cameras made by Canon because they have the large lenses, flash units, and the ability to use custom settings we need. These are not point and shoot birthday party cameras. They are the real thing!
With small cameras, you can’t capture the picture you need… period. The lens is too small, the ccd chip is too small to capture the detail, and the flash isn’t large enough to light the area you need to see.
Never mind that the pictures don’t show the property in the right light, actually, there is an even bigger reason for you to use digital magic productions… Your pictures may actually be costing you sales, and listings. Consider this….
When you place a for sale sign in the front yard, the very first people that look at the property are the neighbors. .. and 16% of those neighbors are going to be selling their house in the next 90 days and they just don’t know it yet. Keep in mind that life changes are always happening and because of death, divorce, job transfer, or even a new member to the family, these folks are going to be compelled to call someone. So because you have a listing near them, they may be compelled to call you.
Now if you have taken pictures that are “good enough” and the neighbors that just decided they need to sell don’t like your presentation… guess what, they will absolutely call someone else that has better pictures and marketing. Sorry, but you just lost that listing because “good enough” isn’t really good enough.
The next scenario is similar… Mr & Mrs Buyer are sitting at the kitchen table flipping through listings and they click on your listing and they click off right away because the pictures were “not good enough” for them. They were “good enough” for you, but the buyer didn’t get to see all of the intricate details of the home because the pictures were dark, not formatted properly and too small to see anything. Mr & Mrs Buyer just went to see some other listing that had great pictures, and you just lost that sale… “good enough” just “wasn’t good enough” again.
These two scenarios are very real and we hear about them happening almost daily, and the thing I just don’t understand is why any agent would think that a professional photography package from Digital Magic Productions costs too much when in reality you are willing to bet your entire commission on your pictures because they are “good enough”.
The way I see it, unless you have had some training in photography, and have the right kind of gear to take the pictures with, you should leave this job to the professionals. In the long run, we’ll help you make your sale happen.
For more information see our website at www.DigitalMagicPro.com and to post your tour packages go to www.ProHomeSites.com .

Post your marketing video at ProHomeSites.com

With the advent of YouTube, you have a brand new way of getting your message out to the masses in grand and glorious video. But there is a problem here, the problem of getting the right people to find you when they need you, and don’t necessarily remember exactly who you are. You know, those buyers and sellers of real estate in your area.

YouTube and the other video sites will host your video, but nobody is going to see it unless you tell them where to go to find it first. This isn’t a good solution for those people sitting at their kitchen table Saturday morning while they are deciding to call a real estate agent for help. Keep in mind that they will most likely call the agents that have sold property in their area, and will definitely call the agent with the sign down the street for an appointment, either way, they will be looking on the internet first.

We already know that buyers will be looking at your listings, and many of those buyers may not be working with an agent, so you need to be able to sell yourself without the benefit of having an appointment.

The point I am making here is that both buyers and sellers are going to be looking at your listings on line before they even call you, so why not focus your marketing on the listing and add video blogs, e-mercials, or video marketing pieces about yourself and your services, to help attract those buyers and sellers that are already looking at your presentations.

Adding personal marketing pieces to your listings is easy, and perfectly acceptable for all of the regular sites your listings go to, with the exception of IDX sites. ProHomeSites.com is the perfect place to post your listing photography, virtual tours, and movies, but it also will allow you to post all of your personal marketing videos too. A great example can be found at www.2481Kettle.com where the property gets the full treatment and the agent gets their marketing video posted on the Movie Tab. Once there, you will see two movies. One for the property that plays first, and one that markets the agent that plays automatically after the first movie.

I think I have made my point here. Use the tools that are available to you and start using video to promote yourself on your listings. ProHomeSites.com is a great place to start marketing your listings. It is a full featured site that allows all types of photography, virtual tours, video and whatever else you can think of to promote yourself and your listings. You can even have your favorite photographer take the pictures for you and then create the site at ProHomeSites.com. Then build yourself a marketing video, or call us to develop them for you, and you will be all set up for your next listing appointment and all of those new buyers too.

Give it a try… Your first ProHomeSite is free, so you can’t lose. Go to www.ProHomeSites.com to get started.